The bum bag revival

Who'd have thought it?! Since my post a few days ago praising the infamous bum bag, i've had a barrage of emails from other fans of the '80s fashion faux pas. Turns out that the bum bag is a popular choice for SS'10. And when you think about it, it all makes sense. It's totally hands-free, guaranteed to never give you shoulder ache and carries all the essentials: Blackberry, digital camera, lip gloss and credit card.

Perfect for summer festivals, days out shopping, a walk in the country...actually, pretty much everything, the bum bag is a stroke of genius! How come we didn't see it that way in the '80's?

Designer du jour and uber trend setter, Marc Jacobs has gone crazy for the accessory, including it in his collections for not only for his eponymous mainline collection, but also for Louis Vuitton.

Marc Jacobs SS'10

At MJ, he opted for the sporty look - a mega trend for the season. I'm totally loving this look!

Louis Vuitton SS'10

At LV, Marc Jacobs resurrected the entire decade with an homage to the massive afros, oversized jackets and waist candy that defined the era...this time though, it does actually look cool!

Another follower of the bum bag, is bling bling designer Ashish, who's SS'10 collection includes this absolute beauty. I think I have died and gone to heaven!

Ashish SS'10

And if you need any more convincing, The Sunday Times Style mag (my favourite weekly read) names the bum bag as a top 10 'lust-have' of the season, in this week's issue.

Plus, the word on the street is that even high-street mum's store, Marks & Spencer, are getting in on the action and have got there own studded version of the bag. Hot on the heels of other high street stores such as Topshop and French Connection, if M&S are taking the risk, the predictions for this nearly forgotten accessory must be that it's going to be a SS'10 smash hit.

Miss Magpie's bag spy

Every fashion week I wait with excitement to see what fabulous bag Mulberry has designed for us. The LFW canvas bag is not only essential (not matter how much I love my 2.55, I can only squeeze so much in), but the only carrier to be seen with right now. I adore this season's animal print version:

I'm guessing you want to know what I fill mine with? I don't often reveal the contents of my bag so count yourselves lucky!

Inside my Mulberry LFW canvas bag is:

1. KG snake skin ballet pumps - just in case the cobbles of Somerset House get the better of me/my heels. Strictly for use in case of emergency.
2. LFW pass - without this, you'll have the doors closed firmly in your face.
3. Tickets - natch.
4. Fur head band - it's February in London, i'll need some way of staying warm whilst queueing for shows
5. The White Masai by Corinne Hofmann - my just-in-case-of-any-downtime book. Needless to say, I haven't even opened it.
6. Canon SLR camera - I'm always a little snap happy, so you can imagine how excited I get at LFW
7. The LFW guide - London is a big city, venues are all over the place, there are hundreds of shows...this is the Bible of everything you need to know. Ever.
8. Moleskine note book - the fash-pack jotter of choice.
9. Spectacles - unfortunately my eyes are getting the better of me and the specs are a necessity. All the better to see you with.
10. Uni-ball pen - the only pen i like writing, scribbling, sketching with.
11. Smythson 'Fashionista' diary (in pink croc) - I never leave home without it. It tells me everything I need to know about my day...and it looks beautiful!
12. Blackberry - I'm hooked. And the British Fashion Council has a special LFW application. I heart.
13. Marc Jacobs umbrella - rain is always on the menu. I like to be prepared as stylishly as possible.

Over and out.