Perfect for summer festivals, days out shopping, a walk in the country...actually, pretty much everything, the bum bag is a stroke of genius! How come we didn't see it that way in the '80's?
Designer du jour and uber trend setter, Marc Jacobs has gone crazy for the accessory, including it in his collections for not only for his eponymous mainline collection, but also for Louis Vuitton.
Marc Jacobs SS'10
At MJ, he opted for the sporty look - a mega trend for the season. I'm totally loving this look!
Louis Vuitton SS'10At LV, Marc Jacobs resurrected the entire decade with an homage to the massive afros, oversized jackets and waist candy that defined the era...this time though, it does actually look cool!
Another follower of the bum bag, is bling bling designer Ashish, who's SS'10 collection includes this absolute beauty. I think I have died and gone to heaven!
And if you need any more convincing, The Sunday Times Style mag (my favourite weekly read) names the bum bag as a top 10 'lust-have' of the season, in this week's issue.
Plus, the word on the street is that even high-street mum's store, Marks & Spencer, are getting in on the action and have got there own studded version of the bag. Hot on the heels of other high street stores such as Topshop and French Connection, if M&S are taking the risk, the predictions for this nearly forgotten accessory must be that it's going to be a SS'10 smash hit.